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Working America Initiates Face-to-Face Conversations with Working-Class Voters in Ten States
09/23/2018
WASHINGTON, D.C. – Ahead of the 2018 elections, Working America is gearing up to hold more than 200,000 face-to-face conversations with working-class voters in ten states. It will apply its innovative integration of traditional field organizing with analytics and digital communications to increase targeting precision and drive up vote gain for candidates who would best represent the interests of working people, including Abby Finkenauer in Iowa CD-1, Tim Walz in Minnesota, Tom Wolf in Pennsylvania and Richard Cordray in Ohio.
Working America’s doorstep engagement offers a welcome opportunity for voters frustrated by political stagnation to engage in meaningful dialogue about policies that affect their lives such as health care affordability, low wages and crumbling roads and bridges. Our canvass contact also generates ways to sustain the relationships established at the door and build institutional power over time.
Since the 2016 election, Working America canvassers have visited over a million front doors and have had more than 420,000 conversations with working-class people of all backgrounds.
WHAT: Canvassing observation opportunities in ten states ahead of 2018 elections
WHO: Persuadable, working-class voters and professional Working America canvassers
WHEN: Now — Nov. 6, 2018
TOP CITIES: Cedar Rapids, IA; Detroit, MI; Minneapolis, MN; Cleveland, OH; Columbus, OH; Philadelphia and Pittsburgh, PA; Jacksonville, FL; and Albuquerque, NM
Clinical testing shows Working America’s high-impact conversations at the door persuade even in the noisiest campaign environments. An authoritative analysis by David Broockman and Josh Kalla released last fall comparing nine Working America campaigns to 40 other clinical experiments measuring all major forms of voter communication validated the effectiveness of our program. By identifying which voters were most persuadable and engaging in sustained organizing, the research showed that even in battleground states saturated with campaign communication, we were able to uniquely move opinions in 2016 in places such as Ohio and mobilize Democratic voters in places such as North Carolina at far higher rates than expected.
Since 2003, Working America has mobilized working people who don’t have the benefit of a union at work to fight for good jobs and a fair economy. As the 3-million-member community affiliate of the AFL-CIO, we unite working people in urban, suburban and rural communities around a shared economic agenda.